Yes, Diet Pepsi and Fashion Week do indeed mix well together!
At Lincoln Center’s The Box Thursday night, the Diet Pepsi Style Studio Fashion Show was held, presented by Simon Doonan (Barneys New York’s “Creative Ambassador-At-Large”) with stage design by his partner, home design guru Jonathan Adler. The runway and front rows were created by placing a slab of material over a series of stacked Pepsi cans, while fabric lanterns above were covered in a stylized Pepsi logo. A pair of bars at opposite ends served champagne — and, of course, Diet Pepsi served with the cutest straws covered in Pepsi logos.
Who was in the front row? Mary-Kate Olsen (unlike the previous night, sister Ashley didn’t join), Debra Messing, Kristin Chenoweth, Kelly Rutherford, Food Network‘s Sandra Lee, Angela Simmons, Jay Manuel, America’s Next Top Model‘s Jay Alexander, GCB‘s Jennifer Aspen, and Jonathan Cheban, who’s launching his own menswear collection during Fashion week. Fashion week regulars Marjorie Gubelman and Fern Mallis also attended.
Diet Pepsi teamed up with Doonan, the show’s director and curator, and gave four up-and-coming designers the opportunity to present their collections. The show featured three themed fall looks from each designer “with their unique hometown perspective,” according to organizers. Some pieces with metallic finishes were inspired by the long-and-lean Diet Pepsi can.
Check out the photos below of Debra Messing with Jonathan Adler, Jonathan Cheban and Angela Simmons, Kristin Chenoweth flanked by Kelly Rutherford and Jennifer Aspen, Kristen and Jennifer, and Mary-Kate Olsen with Simon Doonan.
(Click each photo to enlarge. (Credits: John Parra/Getty Images for Diet Pepsi)